Marketing

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University of California, San Diego. La Jolla, CA, 2017. 

B.A. Communications, B.A. Political Science, Minor Business Marketing.

I’m a highly motivated professional with experience in social media marketing, content marketing, and influencer marketing in the brand and agency space across multiple industries. I also have a unique perspective on the industry, being a content creator myself.

 

Past Social Media Management Clients Include 

(Instagram, Pinterest, TikTok, Facebook, Twitter, LinkedIn) 

  • Samsung Global
  • Samsung US
  • The Company Store (Home Depot)
  • Bar Louie
  • Mezzetta
  • Pure Culture Beauty
  • ViX Swimwear
  • Shampoo & Chardonnay

 

Past Influencer Marketing Clients Include

  • L’Oreal
  • Lifetime
  • Graco
  • Pinterest
  • Samsung Global
  • TTI Floorcare (Hoover)
  • WEtv
  • ViX Swimwear
  • Shampoo & Chardonnay

 

Past Content Marketing Clients Include

  • ViX Swimwear
  • Web4Realtors
  • SiO Digital
  • Cover Glass USA
  • Natural Waters
  • Cabrella Shipping Insurance
  • iCatch Marketing
  • Web4Realtors
  • Youth With A Mission

 

Professional Skills Include

  • Social Media Marketing
  • Influencer Marketing
  • Content Creation
  • Photography, Videography
  • Graphic Design
  • Public Relations
  • Creative Strategy + Branding
  • Community Management
  • Copywriting + Editing
  • Microsoft Office
  • Google Suite
  • Adobe Suite
  • WordPress
  • Shopify
  • Social Media Management Platforms – Agorapulse, Sprout Social, Later, Hootsuite
  • Content Creation Platforms – Canva, Unfold, Splice

 

Most Recent Job Responsibilities Include

  • Managing a team of social media coordinators and their professional growth
  • Executing large-scale social media and influencer marketing campaigns for top-tier brands, including Pinterest, Samsung, Graco, Lifetime, L’Oreal, etc.
  • Building out the company’s first social media marketing team
  • Communicating daily with clients, including leading weekly client calls
  • Creating and optimizing content calendars based on brand content pillars
  • Copywriting/editing and visual asset strategy and sourcing for platforms including Instagram, Pinterest, TikTok, Facebook, LinkedIn, and Twitter
  • Collaborating cross-team with marketing, influencer, sales, and other teams
  • Establishing personal relationships and negotiating with agents and top-performing influencers across all following and engagement tiers
  • Working directly with influencers to develop themes, set campaign details, coordinate content creation, and oversee campaigns from start to finish
  • Testing and analyzing campaign strategies to achieve a variety of KPIs for client success, then creating and presenting executive-facing reports on this
  • Keeping ahead of current social media and influencer marketing industry trends and implementing ideas and learnings into client strategies

 


PERSONAL BLOG & CONTENT CREATOR WORK

Past Content Creation Partnerships Include

  • Hyatt Hotels
  • Catalina Island Conservancy
  • BOSE
  • Mophie
  • BEIS
  • Reebok
  • Sperry
  • Revolve
  • Lulus
  • bohme
  • Macy’s
  • thirdlove
  • Alo Yoga
  • Just Fab
  • Fabletics
  • QUAY
  • MVMT
  • Ana Luisa
  • Pura Vida
  • Sand Cloud
  • COOLA
  • Aveeno
  • Good Molecules
  • Davines
  • Jamba Juice
  • Pressed Juicery
  • Wine Insiders
  • Winc
  • Poppi
  • Liquid IV
  • Sam’s Club

Personal Blog linked here

Screen Shot 2018-06-20 at 4.10.56 PM

 

Personal Instagram linked here (featuring content creation partnerships)